Gone are the days of 30 or 60-second commercials consumers watch in between prime time TV shows. With streaming, DVR and other on-demand capabilities, we live in a world where […]
Augmented reality (AR) has become a major component of the customer experience, allowing brands to create interactive experiences that transcend the boundaries of physical and digital. Since the release of […]
As smartphone adoption grows, health plans are looking to leverage mobile apps to give members simplified access to the information they need to understand and maximize their benefits. Traditionally, members […]
We’ve seen Amazon transform retail through their ability to remove the layers of the standard business model and redefine how consumers shop for, pay for, order and receive products. Now, […]
Kroger ran their annual “Game Day Greats” campaign, but this time, with all new prizes, omnichannel tactics, and manufacturer participation. With Kroger’s Game Day Greats Instant-Win Sweepstakes program, shoppers can […]
At the International Consumer Electronics Show (CES) 2018 in Las Vegas, UnitedHealthcare demonstrated some of their latest digital health innovations, each designed to help simplify the consumer health care experience […]
The 2017 holiday season was one for the books, according to the National Retail Federation. Despite a record number of retail bankruptcies and store closures in 2017, the holiday season […]
Kroger is the largest U.S. grocer and second largest U.S. retailer, but with enormous presence, comes enormous responsibility to drive the future of grocery. Fortunately, the mass supermarket chain is […]
Football event marketing normally makes up a significant portion of a shopper marketer’s program playbook as brands strive to execute programs that position their products as staples of the game […]
Coca Cola is stepping up their creativity game and getting serious about digital transformation. To help drive their digital transformation mission, Coke recently hired its first Digital Marketing Officer, David […]