Paper inserts should be a part of the marketing mix for any commerce business delivering physical products direct-to-consumer.
About a week ago, I was looking for a hook to hang a trademark certificate on the wall in our office when I came across some antiques from the past. Ink cartridges for my Cross fountain pen, ink refills for … Continue reading →
EBSCO Industries is a pretty cool company that has some pretty cool divisions. Not pretty cool is their website. Diversity in business is OK, just don’t present it this way…it makes the company look unfocused. And the seven values inspire … Continue reading →
I stayed at the Marriott Fairfield Inn in Hazelton, PA recently. About 5 days after returning from my trip, I received a hand-addressed Thank You card in the mail from the hotel. A $0.44 gift that certainly made a real … Continue reading →
As a tech executive and a long-time marketer, I am no stranger to technology. So, it is with some degree of surprise that I continue to see poorly executed marketing programs and weak CRM-driven outreach to me as a consumer. I am certain that some of the issues lie in weak cross-channel integration. And […]