Creating a Lean Shopper Marketing Machine

Major advancements are being made in collaborative technology, marketing automation and data-driven marketing, yet oddly the processes that drive shopper marketing remain antiquated. Shopper marketers carry brilliant ideas, market intelligence and customer insights, yet struggle to actualize their ideas due to the intense manual labor required of their jobs and lack of workflow technology. With […]

Ahold Delhaize Makes Personalization a Priority

At the 2017 Shopper Marketing Summit, Amy Hahn, Senior Vice President of Marketing for Ahold Delhaize, presented “Bringing Fresh Inspiration Every Day.” In her presentation, she discussed one of the most significant ways in which Ahold Delhaize is delivering on their initiative to deliver fresh inspiration daily to their customers—personalized content. “It’s a huge, huge […]

Championing Cross-Channel by Perfecting Process

According to Forrester, cross-channel retail sales in the US alone will be nearly $2 trillion by 2018. While there’s no question that delivering a strong cross-channel experience is paramount for retail success, only 5% of marketers rate themselves as “very much set up” to effectively orchestrate cross-channel marketing activities, according to an Econsultancy Cross-Channel Marketing […]