Kroger’s “Game Day Greats” Scores Big

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Kroger ran their annual “Game Day Greats” campaign, but this time, with all new prizes, omnichannel tactics, and manufacturer participation. With Kroger’s Game Day Greats Instant-Win Sweepstakes program, shoppers can instantly win up to 23 food product prizes considered to be part of the game day greats collection. Products from popular brands like Pepsi, Goldfish, […]

Five Ways Kroger is Driving the Store of the Future

Kroger is the largest U.S. grocer and second largest U.S. retailer, but with enormous presence, comes enormous responsibility to drive the future of grocery. Fortunately, the mass supermarket chain is not disappointing, in fact, they’re exceeding on many accounts. In October of last year, they announced their “Restock Kroger Plan,” and while it’s only January, […]

Coca-Cola Freestyle Changes the AI Game

Coca Cola is stepping up their creativity game and getting serious about digital transformation. To help drive their digital transformation mission, Coke recently hired its first Digital Marketing Officer, David Godsman, who is responsible for overseeing the transformation of customer experience, operations, new business and culture. As part of the customer experience transformation, Godsman and […]

Walgreens Back-to-School SM Inspiration

Back-to school is the second largest shopping season for retailers, following closely behind Christmas. While some shoppers and retailers may believe that back-to-school shopping is primarily comprised of pencils, binders and notebooks, the retailers who find the most success extend the scope of back to school readiness far beyond classroom supplies. Out of the 77 […]