Paper inserts should be a part of the marketing mix for any commerce business delivering physical products direct-to-consumer.
Every year we hear the same refrain from customers driven by information from compliance: “We can’t allow any changes to addresses.” “Don’t run NCOA against my list.” “We have to […]
I have three e-mail accounts: one business, one mixed use “testing” / “sort of interested” account, and one personal account. At 53, I am of the generation that went through our core business years with e-mail as an “essential” communication … Continue reading →
I was reading some articles on Pew Research Center’s Project for Excellence in Journalism “State of the News Media 2012” report and came across the graphic below. Leaving aside the big jump for AstraZeneca, the fact that jumps out at … Continue reading →
I am sitting on the Metro heading into Washington, DC and as I survey the riders, a demographically diverse blend, I am taken by their equally diverse media consumption habits. There are clearly a lot of electronic devices and many … Continue reading →
Earlier today I read an excellent post by Alistair Croll on O’Reilly Radar, titled “Big data is our generation’s civil rights issue, and we don’t know it“. It was intruiging discussion about the challenges of big data collection and use. … Continue reading →