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What’s An API? Marketers…You Should Know.

December 15, 2012 James Cioban Fresh Squeezed Marketing

While my career is really marketing, I spend much of my day in the world of technology, in part because some of my marketing clients operate in the tech sector, and partially in the development of new web and mobile … Continue reading →

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The Barriers to Personalized Print Advertising

May 31, 2013 James Cioban Fresh Squeezed Marketing, Publishing

            Over a year ago, we began a partnership with Hearst Magazines to deliver personalized print ads in Hearst magazine titles. Dubbed ‘Project Match’ at Hearst (for the need to match up the ad with correctly addressed magazine package for individual subscribers), the program has delivered 9 interesting ad campaigns […]

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The Challenge That Is Facebook

April 16, 2011 James Cioban Fresh Squeezed Marketing

With over 500,000,000 active users, Facebook is not something that you can ignore as a marketer. In part, the issue is the amount of time that many users spend on the site. In lieu of TV, magazines, books, sports, etc…people … Continue reading →

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The Power of Search When Searching for Short Ribs

February 21, 2011 James Cioban Fresh Squeezed Marketing

This is a story about food. And how Web technology helped me sate a desire for short ribs. Oh, there is a marketing lesson in here too. I was on vacation in Stowe, VT last week. The condo we stayed … Continue reading →

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Why Marketing Exists

November 14, 2010 James Cioban Uncategorized

EBSCO Industries is a pretty cool company that has some pretty cool divisions. Not pretty cool is their website. Diversity in business is OK, just don’t present it this way…it makes the company look unfocused. And the seven values inspire … Continue reading →

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The Non-Linear Evolution of Print

April 14, 2010 James Cioban Fresh Squeezed Marketing, Omnichannel Innovation, Publishing

This past Sunday, a 21-year old senior at NYU made me rethink the world of communication. His name is Cody Brown, the founder of NYU Local and kommons. He did this in an article on TechCrunch that peripherally talked about … Continue reading →

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The Broadcast Value of Customers.

April 14, 2010 James Cioban Consumer Engagement, Fresh Squeezed Marketing

My business e-mail Inbox is embarrassing. I have 13074 unread messages. My two personal e-mail accounts are a little better. Hotmail has only about 400 unread messages at present. GMail has only about 120. I use IM at work, Skype … Continue reading →

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Free Information for the Asking

April 19, 2010 James Cioban Fresh Squeezed Marketing

In the world of proliferating marketing applications, there are still some applications that are free that most marketers do not use well. These include Alexa and Quantcast. Web pros certainly know about both, but I am continually surprised how many … Continue reading →

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Create Value.

May 4, 2010 James Cioban Fresh Squeezed Marketing

In client meetings recently, I have been integrating a list of marketing tenets I believe marketers must pay greater attention to. One of these is ‘Create Value’ and I use the illustration below as my visual. Is that luggage or … Continue reading →

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What Good Service Does

October 16, 2010 James Cioban Fresh Squeezed Marketing

I got a letter two days ago from Delta airlines telling me they had added 2,500 miles to my rewards account for delays I experienced in a flight back from Ohio. What is interesting is that I never gave much … Continue reading →

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