I have three e-mail accounts: one business, one mixed use “testing” / “sort of interested” account, and one personal account. At 53, I am of the generation that went through our core business years with e-mail as an “essential” communication … Continue reading →
Marketing is not rocket science. Then, why can it be so hard?? Over the past several months, I have been on a bit of a journey as several exciting new program initiatives have taken off at Cierant. That is good. … Continue reading →
I was reading some articles on Pew Research Center’s Project for Excellence in Journalism “State of the News Media 2012” report and came across the graphic below. Leaving aside the big jump for AstraZeneca, the fact that jumps out at … Continue reading →
I am sitting on the Metro heading into Washington, DC and as I survey the riders, a demographically diverse blend, I am taken by their equally diverse media consumption habits. There are clearly a lot of electronic devices and many … Continue reading →
Earlier today I read an excellent post by Alistair Croll on O’Reilly Radar, titled “Big data is our generation’s civil rights issue, and we don’t know it“. It was intruiging discussion about the challenges of big data collection and use. … Continue reading →
I was with a colleague yesterday who was asking if I had gotten a USB flash drive from a mutual partner. He then asked if I had gotten a mousepad, or one of the new pens. I begged him … Continue reading →
While my career is really marketing, I spend much of my day in the world of technology, in part because some of my marketing clients operate in the tech sector, and partially in the development of new web and mobile … Continue reading →
Over a year ago, we began a partnership with Hearst Magazines to deliver personalized print ads in Hearst magazine titles. Dubbed ‘Project Match’ at Hearst (for the need to match up the ad with correctly addressed magazine package for individual subscribers), the program has delivered 9 interesting ad campaigns […]
With over 500,000,000 active users, Facebook is not something that you can ignore as a marketer. In part, the issue is the amount of time that many users spend on the site. In lieu of TV, magazines, books, sports, etc…people … Continue reading →
This is a story about food. And how Web technology helped me sate a desire for short ribs. Oh, there is a marketing lesson in here too. I was on vacation in Stowe, VT last week. The condo we stayed … Continue reading →