I stayed at the Marriott Fairfield Inn in Hazelton, PA recently. About 5 days after returning from my trip, I received a hand-addressed Thank You card in the mail from the hotel. A $0.44 gift that certainly made a real … Continue reading →
Life would be very different if the rules of product advertising were like the rules of political advertising. For example: Coke could simply say that Pepsi was made from genetically-altered cat urine. So what if it wasn’t true. Microsoft could … Continue reading →
After a year of using my new Apple keyboard, I had to work on a standard Windows keyboard the other day. I was surprised at how clunky and slow it seemed relative to my Mac version. When I first got … Continue reading →
Yogurt broke ground…and lots followed. These days, buying yogurt or ice cream offers a lesson in business value. Take my favorite Breyer’s. What used to be a 1/2 gallon container went to 1.75 quarts…then quickly to 1.5 quarts. The near-imperceptible … Continue reading →
As a tech executive and a long-time marketer, I am no stranger to technology. So, it is with some degree of surprise that I continue to see poorly executed marketing programs and weak CRM-driven outreach to me as a consumer. I am certain that some of the issues lie in weak cross-channel integration. And […]