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Gaining Customer Advantage with Collaboration

March 14, 2019 Marissa Feigen Process Management, Shopper Marketing

As retailers become more sophisticated, data-driven buyers, they will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this means changing […]

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Johnson & Johnson Delivers Relief When it Matters

January 14, 2019 Mackenzie Caporale Data-Driven Marketing, Shopper Marketing

For the past several years, the shopper marketing conversation has been all about how brands can collect, manage and apply data to better connect with consumers. While this focus has […]

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The Retailer-Specific Marketing Movement

STICKY POST January 10, 2019 Marissa Feigen Data-Driven Marketing, Shopper Marketing

Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and language into their in-store […]

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10 Ways to Tackle Medicare OEP 2019

December 3, 2018 Marissa Feigen Health Insurance, Process Management

It’s nearly December and Medicare Annual Enrollment Period will soon be coming to an end, but for those looking to kick back their feet and breathe a sigh of relief, […]

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Competing with Supplemental Service Innovation

December 3, 2018 Marissa Feigen Consumer Engagement, Health Insurance

While Medicare Advantage (MA) plans have long offered extra benefits, including dental, vision and hearing coverage, CMS released new guidance in April of this year that dramatically expanded the scope […]

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Truth vs. Reality: Millennial Moms Exposed

October 30, 2018 Marissa Feigen Consumer Engagement, Shopper Marketing

From cyber bullying to school shootings, the issues that today’s mom must tackle are more complex than ever before. At the 2018 Path to Purchase Expo, Katherine Wintsch, CEO & Founder […]

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Collaborating to Deliver Shopper Success: A Smithfield Story

October 30, 2018 Marissa Feigen Process Management, Shopper Marketing

Collaboration is becoming critical to shopper marketing success and CPG revenue growth. Smithfield Foods evidenced this at the 2018 Path to Purchase Expo in a presentation they gave with agency […]

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Innovating with Three Back-to-School Trends

July 31, 2018 Mackenzie Caporale Consumer Engagement, Shopper Marketing

The Back-to-School season is the second largest when it comes to spend, but takes first place when it comes to length, bringing challenges and variables that other seasons don’t need […]

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Laying the Foundation for Shopper Marketing Success

August 1, 2018 Marissa Feigen Process Management, Shopper Marketing

Though shopper marketing only recently entered the marketing mainstream, most CPGs recognize that it’s an important move away from short-term trade marketing to a more strategic marketing approach designed around […]

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Leveraging the Expansion of Supplemental Benefits

July 26, 2018 Marissa Feigen Consumer Engagement, Health Insurance

The 2019 Final Call Letter brought significant new changes to Medicare Advantage (MA) benefits in 2019, including the elimination of the meaningful difference requirements and benefit uniformity flexibility, as well […]

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