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Unforgettable Unboxing Experience

Five Ways to Create an Unforgettable Unboxing Experience

STICKY POST March 18, 2021 Marissa Feigen No comments yet Omnichannel Innovation, Shopper Marketing

Unboxing is the act of unpacking an eagerly awaited purchase, but unlike a regular delivery, an unboxing offers special care and attention from the brand that makes the experience memorable. […]

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leveraging retail media

Retail Media Networks: 10 Questions Answered

STICKY POST March 2, 2021 Marissa Feigen No comments yet Omnichannel Innovation, Shopper Marketing

77% of brand marketers are investing more in retail media in comparison to 2019, according to the Path to Purchase Trends Report 2020. What was already a fast-growing trend exploded […]

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Personalized Unboxing Experience

Unboxing 2.0: Extending Personalization to the Pack

STICKY POST February 16, 2021 Marissa Feigen No comments yet Shopper Marketing

Unboxing is the most anticipated and emotional moment of the e-commerce journey—a moment where the smallest detail can make or break customer loyalty. Simple gestures like the inclusion of a […]

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The Retailer-Specific Marketing Movement

STICKY POST January 10, 2019 Marissa Feigen Data-Driven Marketing, Shopper Marketing

Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and language into their in-store […]

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A Renewed Role for Paper in eCommerce Shipments

June 17, 2021 James Cioban No comments yet Uncategorized

Paper inserts should be a part of the marketing mix for any commerce business delivering physical products direct-to-consumer.

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Merging Retail Media with In-Store Marketing

Merging Traditional Shopper Marketing with Retail Media

May 12, 2021 Marissa Feigen No comments yet Omnichannel Innovation, Shopper Marketing

Retail media has been a growing force over the past decade. While ad networks initially began as a pure monetization play, over the past few years, retailers have seen the […]

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Co-Creating Value with Retailer Direct Data

July 15, 2019 Marissa Feigen Process Management, Shopper Marketing

The growth of e-commerce and showrooming behaviors have made a differentiated store experience critical to brick-and-mortar survival. At the same time, brands need to deliver more personalized shopper engagement in […]

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The Personalized Packaging Revolution

July 1, 2019 Marissa Feigen Consumer Engagement, Shopper Marketing

The need to deliver a defining brand experience both in-store and at-home is creating a revolution in the packaging space—a revolution driven by digital printing technology. While in the past, […]

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Three Keys to Monetizing Data & Analytics

April 23, 2019 Edward Petrozelli Data-Driven Marketing, Shopper Marketing

The INSIGHT Group, an executive management consulting firm, conducted a study in partnership with Arizona State University’s Center for Services Leadership (ASU CSL) to understand how senior executives are prioritizing, […]

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Maximizing Co-Op Marketing Participation

April 18, 2019 Marissa Feigen Process Management, Shopper Marketing

Local co-op marketing represents approximately $70 billion per year in manufacturer advertising dollars, yet according to a white paper released by The Local Search Association, over half of that funding […]

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Marketing to the Micro-Moment

March 14, 2019 Mackenzie Caporale Omnichannel Innovation, Shopper Marketing

Gone are the days of 30 or 60-second commercials consumers watch in between prime time TV shows. With streaming, DVR and other on-demand capabilities, we live in a world where […]

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Recent Posts


  • A Renewed Role for Paper in eCommerce Shipments
  • Merging Traditional Shopper Marketing with Retail Media
  • Five Ways to Create an Unforgettable Unboxing Experience
  • Retail Media Networks: 10 Questions Answered
  • Unboxing 2.0: Extending Personalization to the Pack

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