Exceeding 2017 Holiday Shopping Expectations

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Holiday sales this season are expected to be the highest in history, but with consumers having a plethora of brick and mortar and e-tailers to choose from, understanding and addressing consumer expectations is key to capitalizing on this season’s anticipated success. To give retailers the insights they need to fine-tune their strategies and put their […]

Three Factors to Maximizing Millennial Healthcare Marketing

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Open enrollment season is underway for most health plans and with millennials representing America’s largest living generation, the acquisition success of many payers will be based on how well they addressed the current healthcare state of millennials. The Transamerica Center for Health Studies (TCHS), a nonprofit foundation dedicated to informing the national healthcare conversation through […]

Coca-Cola Freestyle Changes the AI Game

Coca Cola is stepping up their creativity game and getting serious about digital transformation. To help drive their digital transformation mission, Coke recently hired its first Digital Marketing Officer, David Godsman, who is responsible for overseeing the transformation of customer experience, operations, new business and culture. As part of the customer experience transformation, Godsman and […]

ConnectiCare Redesigns Member Communications for Simplicity

In an interview with HealthPayerIntelligence, Heidi Sirota, Vice President of Marketing and Communications at ConnectiCare, explained how the company is rethinking their member engagement strategy by putting the focus on simplicity. With customer communications serving as the main vehicle of member engagement, Sirota and her team decided to assess some of the standard member communications […]

Independence Blue Cross Powers Personalized Paths to Health

Consumers demand greater digital engagement from their health plans and more dynamic self-service tools. Independence Blue Cross, the leading health insurance organization in southeastern Pennsylvania, is delivering on these demands with their newly created Achieve with Independence program. The Achieve with Independence program was developed to give members the personalized resources and tools they need […]

Walgreens Back-to-School SM Inspiration

Back-to school is the second largest shopping season for retailers, following closely behind Christmas. While some shoppers and retailers may believe that back-to-school shopping is primarily comprised of pencils, binders and notebooks, the retailers who find the most success extend the scope of back to school readiness far beyond classroom supplies. Out of the 77 […]