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UnitedHealthcare’s Debuts Digital Playbook

January 31, 2018 Marissa Feigen No comments yet Health Insurance, Omnichannel Innovation

At the International Consumer Electronics Show (CES) 2018 in Las Vegas, UnitedHealthcare demonstrated some of their latest digital health innovations, each designed to help simplify the consumer health care experience […]

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Restructuring Your AEP Marketing for Success

January 31, 2018 Marissa Feigen No comments yet Data-Driven Marketing, Health Insurance

Connecture, in partnership with Deft Research, conducted a webinar last week that took a deep dive into Medicare AEP in order to understand how shopping and switching behaviors are changing […]

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Converting 2018 MMG Change into Savings Opportunity

December 20, 2017 Marissa Feigen No comments yet Compliance & Reporting, Health Insurance

September 30th has long passed, but now is the time to reflect on your ANOC/EOC fulfillment processes in order to implement new efficiencies for next year. As a full-service member […]

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Investing in Medicare Advantage Market Growth

December 20, 2017 Marissa Feigen 1 Comment Data-Driven Marketing, Health Insurance

Medicare Advantage is marching towards 70% market penetration, according to global management firm L.E.K. Consulting. The consulting group based their forecast model on a number of factors, including the fact […]

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Three Factors to Maximizing Millennial Healthcare Marketing

November 28, 2017 Marissa Feigen No comments yet Consumer Engagement, Health Insurance

Open enrollment season is underway for most health plans and with millennials representing America’s largest living generation, the acquisition success of many payers will be based on how well they […]

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Channeling CX Dissatisfaction into Opportunity

November 28, 2017 Marissa Feigen No comments yet Consumer Engagement, Health Insurance

Consumers aren’t just selecting their healthcare policies anymore – they’re shopping for them. Studies show that close to 20% of policies sold during open enrollment will be shopped by consumers […]

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ConnectiCare Redesigns Member Communications for Simplicity

October 25, 2017 Marissa Feigen No comments yet Consumer Engagement, Health Insurance

In an interview with HealthPayerIntelligence, Heidi Sirota, Vice President of Marketing and Communications at ConnectiCare, explained how the company is rethinking their member engagement strategy by putting the focus on […]

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Independence Blue Cross Powers Personalized Paths to Health

October 25, 2017 Marissa Feigen No comments yet Consumer Engagement, Health Insurance

Consumers demand greater digital engagement from their health plans and more dynamic self-service tools. Independence Blue Cross, the leading health insurance organization in southeastern Pennsylvania, is delivering on these demands […]

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Blue Cross Blue Shield Empowers Consumer Choice

September 26, 2017 Marissa Feigen No comments yet Consumer Engagement, Health Insurance

The ACA forced healthcare payers to engage with their prospects like true consumers and offer the experiences of online shopping and direct to consumer marketing. One of the most difficult […]

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Four Ways Payers are Leveraging Data to Improve Operations

September 26, 2017 Marissa Feigen No comments yet Health Insurance, Process Management

Tableau, a data visualization company, recently released a report titled “How to Improve Healthcare Payer Operations with Data.” The report examines how payers are pressured to improve operational efficiencies, lower […]

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