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Co-Creating Value with Retailer Direct Data

July 15, 2019 Marissa Feigen Process Management, Shopper Marketing

The growth of e-commerce and showrooming behaviors have made a differentiated store experience critical to brick-and-mortar survival. At the same time, brands need to deliver more personalized shopper engagement in […]

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The Personalized Packaging Revolution

July 1, 2019 Marissa Feigen Consumer Engagement, Shopper Marketing

The need to deliver a defining brand experience both in-store and at-home is creating a revolution in the packaging space—a revolution driven by digital printing technology. While in the past, […]

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Three Keys to Monetizing Data & Analytics

April 23, 2019 Edward Petrozelli Data-Driven Marketing, Shopper Marketing

The INSIGHT Group, an executive management consulting firm, conducted a study in partnership with Arizona State University’s Center for Services Leadership (ASU CSL) to understand how senior executives are prioritizing, […]

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Maximizing Co-Op Marketing Participation

April 18, 2019 Marissa Feigen Process Management, Shopper Marketing

Local co-op marketing represents approximately $70 billion per year in manufacturer advertising dollars, yet according to a white paper released by The Local Search Association, over half of that funding […]

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Marketing to the Micro-Moment

March 14, 2019 Mackenzie Caporale Omnichannel Innovation, Shopper Marketing

Gone are the days of 30 or 60-second commercials consumers watch in between prime time TV shows. With streaming, DVR and other on-demand capabilities, we live in a world where […]

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Gaining Customer Advantage with Collaboration

March 14, 2019 Marissa Feigen Process Management, Shopper Marketing

As retailers become more sophisticated, data-driven buyers, they will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this means changing […]

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Johnson & Johnson Delivers Relief When it Matters

January 14, 2019 Mackenzie Caporale Data-Driven Marketing, Shopper Marketing

For the past several years, the shopper marketing conversation has been all about how brands can collect, manage and apply data to better connect with consumers. While this focus has […]

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The Retailer-Specific Marketing Movement

STICKY POST January 10, 2019 Marissa Feigen Data-Driven Marketing, Shopper Marketing

Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and language into their in-store […]

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10 Ways to Tackle Medicare OEP 2019

December 3, 2018 Marissa Feigen Health Insurance, Process Management

It’s nearly December and Medicare Annual Enrollment Period will soon be coming to an end, but for those looking to kick back their feet and breathe a sigh of relief, […]

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Competing with Supplemental Service Innovation

December 3, 2018 Marissa Feigen Consumer Engagement, Health Insurance

While Medicare Advantage (MA) plans have long offered extra benefits, including dental, vision and hearing coverage, CMS released new guidance in April of this year that dramatically expanded the scope […]

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  • Co-Creating Value with Retailer Direct Data
  • The Personalized Packaging Revolution
  • Three Keys to Monetizing Data & Analytics
  • Maximizing Co-Op Marketing Participation
  • Marketing to the Micro-Moment

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