Retail media has been a growing force over the past decade. While ad networks initially began as a pure monetization play, over the past few years, retailers have seen the value of working with their CPG partners to create strategic digital media campaigns that deliver value to both sides. With momentum already building around the […]
Unboxing is the act of unpacking an eagerly awaited purchase, but unlike a regular delivery, an unboxing offers special care and attention from the brand that makes the experience memorable. Branded boxes and product packaging all play a role in crafting a curated unboxing experience, but in today’s world of omnichannel personalization, it’s about much […]
77% of brand marketers are investing more in retail media in comparison to 2019, according to the Path to Purchase Trends Report 2020. What was already a fast-growing trend exploded during the pandemic, as consumers adopted digital habits and as retailers’ e-commerce platforms took on all new importance. But while brands are investing more shopper […]
Unboxing is the most anticipated and emotional moment of the e-commerce journey—a moment where the smallest detail can make or break customer loyalty. Simple gestures like the inclusion of a thank you note or product samples can go a long way in fostering goodwill with customers, but are no longer enough to capture loyalty. In […]
The growth of e-commerce and showrooming behaviors have made a differentiated store experience critical to brick-and-mortar survival. At the same time, brands need to deliver more personalized shopper engagement in order to fight fading brand loyalty and SKU proliferation. The two parties have similiar shopper-centric objectives, and are realizing that through collaborative data exchange, they […]
The need to deliver a defining brand experience both in-store and at-home is creating a revolution in the packaging space—a revolution driven by digital printing technology. While in the past, manufacturers would print large volumes of static packaging to meet commercial press quantity requirements, today, innovation in variable data digital printing is unleashing new packaging […]
The INSIGHT Group, an executive management consulting firm, conducted a study in partnership with Arizona State University’s Center for Services Leadership (ASU CSL) to understand how senior executives are prioritizing, managing and optimizing their data monetization efforts. Surveying the executives of 200 global organizations across twelve industries, the study found that when companies align their […]
Local co-op marketing represents approximately $70 billion per year in manufacturer advertising dollars, yet according to a white paper released by The Local Search Association, over half of that funding goes unclaimed. Co-op marketing program is when a brand offers to subsidize the cost of an advertisement placed by a retail channel partner in order […]
Gone are the days of 30 or 60-second commercials consumers watch in between prime time TV shows. With streaming, DVR and other on-demand capabilities, we live in a world where ads are ignored if they don’t grab the viewer’s attention within the first two seconds. The best way to capture your audience today? Insta Stories […]
As retailers become more sophisticated, data-driven buyers, they will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this means changing the way they not only design retail programs, but engage their partners in them. To win retailer support, shopper marketers must engage customers in collaborative […]