Three Ways to Optimize Website Conversion

With consumers adopting online healthcare shopping behaviors at a rapid pace, a health insurers’s website has become the first point of contact between a health plan and the consumer. With this, it’s critical that a health insurer’s website provides prospects with insight into the company’s brand value and customer experience, which means delivering compelling content […]

Evolving Marketing to the Multichannel Age-In

Today’s Medicare-eligible Boomers are unlike their predecessors. They are tech savvy and go online to learn about topics of interest to them, particularly for health information and shopping Medicare options. In fact, for the first time in their 11 years of conducting their annual Age-In study, Deft Research, a health insurance consumer intelligence company, found […]

Creating a Lean Shopper Marketing Machine

Major advancements are being made in collaborative technology, marketing automation and data-driven marketing, yet oddly the processes that drive shopper marketing remain antiquated. Shopper marketers carry brilliant ideas, market intelligence and customer insights, yet struggle to actualize their ideas due to the intense manual labor required of their jobs and lack of workflow technology. With […]