As digital channels grow and the forms of available engagement across them, so too does digital data. This exponential growth of digital data is forcing consumer goods organizations to make rapid strides in their data analytics capabilities. While CGs are doing their best to keep pace, many are struggling to keep up with data-driven marketing […]
As the healthcare industry becomes increasingly consumer driven, healthcare marketers are under enormous pressure to deliver personalized experiences across media that merge individual’s lifetime engagement data with their real-time actions and behaviors. Marketers know they must be able to real-time recognize and respond to their customers, but according to a 2017 study of more than […]
Many organizations have a wealth of data at their fingertips but struggle to harness it. The problem? It’s often spread across many disparate systems and those accessing it are not empowered to gain actionable insights from it. The organizations who have been able to successfully harness big data, however, are reaping major benefits. These organizations […]
Hyper local intelligence is being used by CPGs to optimize brand and retail performance. Brands are working to know their consumers in the context of their environment by understanding the trending topics of their neighborhood and the product inventory and sales data of the stores within their neighborhood. They are studying their consumers at the […]
Earlier today I read an excellent post by Alistair Croll on O’Reilly Radar, titled “Big data is our generation’s civil rights issue, and we don’t know it“. It was intruiging discussion about the challenges of big data collection and use. … Continue reading →