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Three Keys to Monetizing Data & Analytics

April 23, 2019 Edward Petrozelli Data-Driven Marketing, Shopper Marketing

The INSIGHT Group, an executive management consulting firm, conducted a study in partnership with Arizona State University’s Center for Services Leadership (ASU CSL) to understand how senior executives are prioritizing, […]

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Johnson & Johnson Delivers Relief When it Matters

January 14, 2019 Mackenzie Caporale Data-Driven Marketing, Shopper Marketing

For the past several years, the shopper marketing conversation has been all about how brands can collect, manage and apply data to better connect with consumers. While this focus has […]

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The Retailer-Specific Marketing Movement

STICKY POST January 10, 2019 Marissa Feigen Data-Driven Marketing, Shopper Marketing

Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and language into their in-store […]

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Kroger Sets the Analytics Innovation Pace

June 27, 2018 Mackenzie Caporale Data-Driven Marketing, Shopper Marketing

According to the 2018 Retail and Consumer Goods Analytics Study, both CPGs (47%) and retailers (63%) cite limited analytics tool sets as their biggest obstacle to achieving analytics maturity[1]. Retailers […]

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Four Ways Nestlé is Dominating at Personalization

May 31, 2018 Marissa Feigen Data-Driven Marketing, Shopper Marketing

Thanks to personalization tech giants like Amazon, Netflix and Facebook, consumers are used to being served up content and suggestions that align seamlessly with browsing histories, “likes” and other content […]

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Restructuring Your AEP Marketing for Success

January 31, 2018 Marissa Feigen No comments yet Data-Driven Marketing, Health Insurance

Connecture, in partnership with Deft Research, conducted a webinar last week that took a deep dive into Medicare AEP in order to understand how shopping and switching behaviors are changing […]

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Investing in Medicare Advantage Market Growth

December 20, 2017 Marissa Feigen 1 Comment Data-Driven Marketing, Health Insurance

Medicare Advantage is marching towards 70% market penetration, according to global management firm L.E.K. Consulting. The consulting group based their forecast model on a number of factors, including the fact […]

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Winning the Analytics Arms Race

May 31, 2017 Marissa Feigen No comments yet Data-Driven Marketing, Shopper Marketing

As digital channels grow and the forms of available engagement across them, so too does digital data. This exponential growth of digital data is forcing consumer goods organizations to make […]

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Top Four Obstacles of Data-Driven Marketing Execution

April 28, 2017 Marissa Feigen Data-Driven Marketing, Health Insurance

As the healthcare industry becomes increasingly consumer driven, healthcare marketers are under enormous pressure to deliver personalized experiences across media that merge individual’s lifetime engagement data with their real-time actions […]

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Seven Ways to Better Leverage Big Data

February 28, 2017 Marissa Feigen No comments yet Data-Driven Marketing, Health Insurance

Many organizations have a wealth of data at their fingertips but struggle to harness it. The problem? It’s often spread across many disparate systems and those accessing it are not […]

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