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Roadmap to Digital Transformation

August 31, 2017 Mackenzie Caporale No comments yet Omnichannel Innovation, Shopper Marketing

The growth of digital technology adoption has shaken every industry, but few industries have been impacted as deeply as consumer goods. Cited as one of the ‘least digital’ industries, with […]

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Three Ways to Optimize Website Conversion

July 31, 2017 Mackenzie Caporale No comments yet Health Insurance, Omnichannel Innovation

With consumers adopting online healthcare shopping behaviors at a rapid pace, a health insurers’s website has become the first point of contact between a health plan and the consumer. With […]

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Four Ways CPGs Are Combating Declining Sales

July 27, 2017 Mackenzie Caporale No comments yet Process Management, Shopper Marketing

Over the past several years, sales have declined across the largest CPG companies at a startling rate. According to Nielsen, the 20 largest consumer packaged-goods companies suffered from flat sales […]

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How E-Commerce is Pushing Retail Growth

June 28, 2017 Mackenzie Caporale No comments yet Omnichannel Innovation, Shopper Marketing

When e-commerce first came to light, many believed it was the beginning of the end for Brick-and-Mortar retail locations. As time has gone on, however, we’ve found that e-commerce is […]

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