As retailers become more sophisticated, data-driven buyers, they will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this means changing […]
Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and language into their in-store […]
It’s nearly December and Medicare Annual Enrollment Period will soon be coming to an end, but for those looking to kick back their feet and breathe a sigh of relief, […]
While Medicare Advantage (MA) plans have long offered extra benefits, including dental, vision and hearing coverage, CMS released new guidance in April of this year that dramatically expanded the scope […]
From cyber bullying to school shootings, the issues that today’s mom must tackle are more complex than ever before. At the 2018 Path to Purchase Expo, Katherine Wintsch, CEO & Founder […]
Collaboration is becoming critical to shopper marketing success and CPG revenue growth. Smithfield Foods evidenced this at the 2018 Path to Purchase Expo in a presentation they gave with agency […]
Though shopper marketing only recently entered the marketing mainstream, most CPGs recognize that it’s an important move away from short-term trade marketing to a more strategic marketing approach designed around […]
The 2019 Final Call Letter brought significant new changes to Medicare Advantage (MA) benefits in 2019, including the elimination of the meaningful difference requirements and benefit uniformity flexibility, as well […]
The Model Documents released by CMS each year offer instructional guidance and standardized document templates for the member materials that must be distributed each fall by Medicare Advantage, Medicare Advantage Prescription Drug, […]
“Ready – set – repeat!”…that seems to be the mantra of many shopper marketing teams as they methodically award funding to retail accounts with grandfathered budgets and “anniversaried” programs. While running […]