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Merging Retail Media with In-Store Marketing

Merging Traditional Shopper Marketing with Retail Media

May 12, 2021 Marissa Feigen No comments yet Omnichannel Innovation, Shopper Marketing

Retail media has been a growing force over the past decade. While ad networks initially began as a pure monetization play, over the past few years, retailers have seen the […]

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Unforgettable Unboxing Experience

Five Ways to Create an Unforgettable Unboxing Experience

STICKY POST March 18, 2021 Marissa Feigen No comments yet Omnichannel Innovation, Shopper Marketing

Unboxing is the act of unpacking an eagerly awaited purchase, but unlike a regular delivery, an unboxing offers special care and attention from the brand that makes the experience memorable. […]

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leveraging retail media

Retail Media Networks: 10 Questions Answered

STICKY POST March 2, 2021 Marissa Feigen No comments yet Omnichannel Innovation, Shopper Marketing

77% of brand marketers are investing more in retail media in comparison to 2019, according to the Path to Purchase Trends Report 2020. What was already a fast-growing trend exploded […]

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Personalized Unboxing Experience

Unboxing 2.0: Extending Personalization to the Pack

STICKY POST February 16, 2021 Marissa Feigen No comments yet Shopper Marketing

Unboxing is the most anticipated and emotional moment of the e-commerce journey—a moment where the smallest detail can make or break customer loyalty. Simple gestures like the inclusion of a […]

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Co-Creating Value with Retailer Direct Data

July 15, 2019 Marissa Feigen Process Management, Shopper Marketing

The growth of e-commerce and showrooming behaviors have made a differentiated store experience critical to brick-and-mortar survival. At the same time, brands need to deliver more personalized shopper engagement in […]

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The Personalized Packaging Revolution

July 1, 2019 Marissa Feigen Consumer Engagement, Shopper Marketing

The need to deliver a defining brand experience both in-store and at-home is creating a revolution in the packaging space—a revolution driven by digital printing technology. While in the past, […]

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Maximizing Co-Op Marketing Participation

April 18, 2019 Marissa Feigen Process Management, Shopper Marketing

Local co-op marketing represents approximately $70 billion per year in manufacturer advertising dollars, yet according to a white paper released by The Local Search Association, over half of that funding […]

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Gaining Customer Advantage with Collaboration

March 14, 2019 Marissa Feigen Process Management, Shopper Marketing

As retailers become more sophisticated, data-driven buyers, they will only cooperate with the CPG manufacturers able to help them build a differentiated shopper experience. For shopper marketers, this means changing […]

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The Retailer-Specific Marketing Movement

STICKY POST January 10, 2019 Marissa Feigen Data-Driven Marketing, Shopper Marketing

Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and language into their in-store […]

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10 Ways to Tackle Medicare OEP 2019

December 3, 2018 Marissa Feigen Health Insurance, Process Management

It’s nearly December and Medicare Annual Enrollment Period will soon be coming to an end, but for those looking to kick back their feet and breathe a sigh of relief, […]

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  • A Renewed Role for Paper in eCommerce Shipments
  • Merging Traditional Shopper Marketing with Retail Media
  • Five Ways to Create an Unforgettable Unboxing Experience
  • Retail Media Networks: 10 Questions Answered
  • Unboxing 2.0: Extending Personalization to the Pack

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