This past Sunday, a 21-year old senior at NYU made me rethink the world of communication. His name is Cody Brown, the founder of NYU Local and kommons. He did this in an article on TechCrunch that peripherally talked about … Continue reading →
My business e-mail Inbox is embarrassing. I have 13074 unread messages. My two personal e-mail accounts are a little better. Hotmail has only about 400 unread messages at present. GMail has only about 120. I use IM at work, Skype … Continue reading →
In the world of proliferating marketing applications, there are still some applications that are free that most marketers do not use well. These include Alexa and Quantcast. Web pros certainly know about both, but I am continually surprised how many … Continue reading →
In client meetings recently, I have been integrating a list of marketing tenets I believe marketers must pay greater attention to. One of these is ‘Create Value’ and I use the illustration below as my visual. Is that luggage or … Continue reading →
I got a letter two days ago from Delta airlines telling me they had added 2,500 miles to my rewards account for delays I experienced in a flight back from Ohio. What is interesting is that I never gave much … Continue reading →
Life would be very different if the rules of product advertising were like the rules of political advertising. For example: Coke could simply say that Pepsi was made from genetically-altered cat urine. So what if it wasn’t true. Microsoft could … Continue reading →
After a year of using my new Apple keyboard, I had to work on a standard Windows keyboard the other day. I was surprised at how clunky and slow it seemed relative to my Mac version. When I first got … Continue reading →
Yogurt broke ground…and lots followed. These days, buying yogurt or ice cream offers a lesson in business value. Take my favorite Breyer’s. What used to be a 1/2 gallon container went to 1.75 quarts…then quickly to 1.5 quarts. The near-imperceptible … Continue reading →