Life would be very different if the rules of product advertising were like the rules of political advertising. For example:
- Coke could simply say that Pepsi was made from genetically-altered cat urine. So what if it wasn’t true.
- Microsoft could tell people that future versions of its products would offer a perfect touchscreen experience…even if they had no intention of pursuing that direction soon.
- Exxon could spend millions of dollars through shadow organizations to supply the reputations of its competitors without having to disclose its actions.
As I continue to get bombarded by non-stop advertising and direct mail for the Nov 2 elections, I have become deeply jaded about all candidates and am speculating why we do not hold people who aspire to elected office to a higher standard than we hold even the most competitive and aggressive corporations?