What If Advertisers Acted Like Politicians

Life would be very different if the rules of product advertising were like the rules of political advertising. For example:

  • Coke could simply say that Pepsi was made from genetically-altered cat urine. So what if it wasn’t true.
  • Microsoft could tell people that future versions of its products would offer a perfect touchscreen experience…even if they had no intention of pursuing that direction soon.
  • Exxon could spend millions of dollars through shadow organizations to supply the reputations of its competitors without having to disclose its actions.

As I continue to get bombarded by non-stop advertising and direct mail for the Nov 2 elections, I have become deeply jaded about all candidates and am speculating why we do not hold people who aspire to elected office to a higher standard than we hold even the most competitive and aggressive corporations?

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