CMS Intensifies Provider Directory Penalties: 2019 Draft Call Letter

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The Centers for Medicare and Medicaid Services (CMS) requires plans to monitor and conduct regular updates of their provider network data, including updating providers’ ability to accept new patients, as well as their office address, phone number and any other changes that affect availability. Medicare Advantage (MA) plans must contact providers every three months and […]

UnitedHealthcare’s Debuts Digital Playbook

At the International Consumer Electronics Show (CES) 2018 in Las Vegas, UnitedHealthcare demonstrated some of their latest digital health innovations, each designed to help simplify the consumer health care experience of Employer-Sponsored (Group) insurance plans. Three of the core innovations, soon to re-define the way millions of their enrollees select, enroll and use their healthcare, […]

Three Factors to Maximizing Millennial Healthcare Marketing

Open enrollment season is underway for most health plans and with millennials representing America’s largest living generation, the acquisition success of many payers will be based on how well they addressed the current healthcare state of millennials. The Transamerica Center for Health Studies (TCHS), a nonprofit foundation dedicated to informing the national healthcare conversation through […]

ConnectiCare Redesigns Member Communications for Simplicity

In an interview with HealthPayerIntelligence, Heidi Sirota, Vice President of Marketing and Communications at ConnectiCare, explained how the company is rethinking their member engagement strategy by putting the focus on simplicity. With customer communications serving as the main vehicle of member engagement, Sirota and her team decided to assess some of the standard member communications […]

Independence Blue Cross Powers Personalized Paths to Health

Consumers demand greater digital engagement from their health plans and more dynamic self-service tools. Independence Blue Cross, the leading health insurance organization in southeastern Pennsylvania, is delivering on these demands with their newly created Achieve with Independence program. The Achieve with Independence program was developed to give members the personalized resources and tools they need […]