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The Personalized Packaging Revolution

July 1, 2019 Marissa Feigen Consumer Engagement, Shopper Marketing

The need to deliver a defining brand experience both in-store and at-home is creating a revolution in the packaging space—a revolution driven by digital printing technology. While in the past, […]

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Competing with Supplemental Service Innovation

December 3, 2018 Marissa Feigen Consumer Engagement, Health Insurance

While Medicare Advantage (MA) plans have long offered extra benefits, including dental, vision and hearing coverage, CMS released new guidance in April of this year that dramatically expanded the scope […]

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Truth vs. Reality: Millennial Moms Exposed

October 30, 2018 Marissa Feigen Consumer Engagement, Shopper Marketing

From cyber bullying to school shootings, the issues that today’s mom must tackle are more complex than ever before. At the 2018 Path to Purchase Expo, Katherine Wintsch, CEO & Founder […]

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Innovating with Three Back-to-School Trends

July 31, 2018 Mackenzie Caporale Consumer Engagement, Shopper Marketing

The Back-to-School season is the second largest when it comes to spend, but takes first place when it comes to length, bringing challenges and variables that other seasons don’t need […]

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Leveraging the Expansion of Supplemental Benefits

July 26, 2018 Marissa Feigen Consumer Engagement, Health Insurance

The 2019 Final Call Letter brought significant new changes to Medicare Advantage (MA) benefits in 2019, including the elimination of the meaningful difference requirements and benefit uniformity flexibility, as well […]

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Payers Tackle Social Determinants of Health Head-On

May 30, 2018 Marissa Feigen Consumer Engagement, Health Insurance

A recent survey from Change Healthcare found that 80% of payers are currently incorporating interventions around the social determinants of health into their population health management initiatives. In fact, in […]

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Winning AEP 2018 Direct Mail Tactics

April 30, 2018 Lyndi Szabo No comments yet Consumer Engagement, Health Insurance

Each year, Medicare healthcare providers struggle to create AEP marketing pieces that drive new member acquisition. Like any industry, the marketing landscape and audience are constantly changing. Seniors today are […]

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E-commerce Giant Drives In-Store Presence

March 29, 2018 Mackenzie Caporale No comments yet Consumer Engagement, Shopper Marketing

Many brick-and-mortar retailers thought the growth of e-commerce would bring about the slow death of physical retail, but recent moves made by Amazon have proven this notion to be false. […]

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Exceeding 2017 Holiday Shopping Expectations

November 30, 2017 Marissa Feigen No comments yet Consumer Engagement, Shopper Marketing

Holiday sales this season are expected to be the highest in history, but with consumers having a plethora of brick and mortar and e-tailers to choose from, understanding and addressing […]

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Three Factors to Maximizing Millennial Healthcare Marketing

November 28, 2017 Marissa Feigen No comments yet Consumer Engagement, Health Insurance

Open enrollment season is underway for most health plans and with millennials representing America’s largest living generation, the acquisition success of many payers will be based on how well they […]

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