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Marketing to the Micro-Moment

March 14, 2019 Mackenzie Caporale Omnichannel Innovation, Shopper Marketing

Gone are the days of 30 or 60-second commercials consumers watch in between prime time TV shows. With streaming, DVR and other on-demand capabilities, we live in a world where […]

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Johnson & Johnson Delivers Relief When it Matters

January 14, 2019 Mackenzie Caporale Data-Driven Marketing, Shopper Marketing

For the past several years, the shopper marketing conversation has been all about how brands can collect, manage and apply data to better connect with consumers. While this focus has […]

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Innovating with Three Back-to-School Trends

July 31, 2018 Mackenzie Caporale Consumer Engagement, Shopper Marketing

The Back-to-School season is the second largest when it comes to spend, but takes first place when it comes to length, bringing challenges and variables that other seasons don’t need […]

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Kroger Sets the Analytics Innovation Pace

June 27, 2018 Mackenzie Caporale Data-Driven Marketing, Shopper Marketing

According to the 2018 Retail and Consumer Goods Analytics Study, both CPGs (47%) and retailers (63%) cite limited analytics tool sets as their biggest obstacle to achieving analytics maturity[1]. Retailers […]

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AR: From Novelty—to Powerful Shopping Tool

May 31, 2018 Mackenzie Caporale Omnichannel Innovation, Shopper Marketing

Augmented reality (AR) has become a major component of the customer experience, allowing brands to create interactive experiences that transcend the boundaries of physical and digital. Since the release of […]

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Putting Healthcare into the Consumers’ Hands

May 30, 2018 Mackenzie Caporale No comments yet Health Insurance, Omnichannel Innovation

As smartphone adoption grows, health plans are looking to leverage mobile apps to give members simplified access to the information they need to understand and maximize their benefits. Traditionally, members […]

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E-commerce Giant Drives In-Store Presence

March 29, 2018 Mackenzie Caporale No comments yet Consumer Engagement, Shopper Marketing

Many brick-and-mortar retailers thought the growth of e-commerce would bring about the slow death of physical retail, but recent moves made by Amazon have proven this notion to be false. […]

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Dominating the Holidays with Ownable Experiences

January 30, 2018 Mackenzie Caporale No comments yet Omnichannel Innovation, Shopper Marketing

The 2017 holiday season was one for the books, according to the National Retail Federation. Despite a record number of retail bankruptcies and store closures in 2017, the holiday season […]

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Proctor & Gamble Tackles & Scores

November 30, 2017 Mackenzie Caporale No comments yet Omnichannel Innovation, Shopper Marketing

Football event marketing normally makes up a significant portion of a shopper marketer’s program playbook as brands strive to execute programs that position their products as staples of the game […]

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Walgreens Back-to-School SM Inspiration

September 27, 2017 Mackenzie Caporale No comments yet Omnichannel Innovation, Shopper Marketing

Back-to school is the second largest shopping season for retailers, following closely behind Christmas. While some shoppers and retailers may believe that back-to-school shopping is primarily comprised of pencils, binders […]

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