For many brands in the consumer space, marketing strategies have long leveraged print ads to drive brand development. Ads were typically spectacular in design but neither actionable nor readily measurable for their impact on the bottom line. Today, with the growing impact of interactive online techniques, social media, and user-generated video content, brands are being challenged to make print a more measurable, interactive and engaging experience in order to remain valuable in a world increasingly focused on online ad techniques which can offer unique engagement potential while also being readily measured.
AdMine is a comprehensive personalized advertising program designed to help deliver the power of 1-to-1 marketing in consumer or business publications.
Developed in collaboration with Hearst Magazines and Command Group partner Strategic Content Imaging, AdMine provides consulting, creative services support, data management, action code integration and reporting services to support the placement of 1-to-1 ads as onserts or inserts in magazines.
AdMine services are delivered using a structured project management process intended to allow publication sales, creative and production teams to focus on client objectives, while Cierant project managers help support a smooth integration of the technical, data and management details associated with the planning, digital printing and magazine binding/mailing phases of the projects.