news    |    blogs    |    contact
Monday, February 08, 2010
What's New
The latest news and information on Cierant.com and about the company.


www.freshsqueezedmarketing.com
 

Thought Channel.
What's on our minds...posts from Cierant FreshSqueezedMarketing blog.
It has been over a month since my last post on this blog. That is bad. What is good is that I realize it is bad. Marketing is about consistency, about developing virtual relationships with prospects, about delivering value. It...
read full post...

10 years. The 200x decade is about to become history. And with it will go a tumultuous time. For me personally, it was a time of rebuilding from a series of personal losses coupled with a period of great innovation...
read full post...

In the current issue of AdAge, Garfield reviewed the sad tale of Method's Shiny Suds online video. (Here is a link on the 'boards blog to the now-pulled ad.) Pulled after consumer backlash over charges of sexism, the video has...
read full post...

I was thumbing through my mail at home and noticed the invitation for the Chase Ink Business Card addressed to my daughter. Too bad my daughter hasn't lived at home for almost 6 years. And the fact she is not...
read full post...

* In the November issue of Wired magazine is an article titled "The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model" which describes the business model of Demand Media. Where other publishers create content...
read full post...

123
What Do You Need To Do Today?



5 Things Daily
Posts from Cierant 5 Things Blog.
Spurred by the commercial success of Fat Bastard wines which now sell over 400,000 cases annually in the US, marketers are pushing the envelope on unusual names and marketing schemes:

  1. Cleavage Creek:  You can imagine the label, but they donate 10% of profit to breast cancer research and use breast cancer survivors as their "label models".
  2. Bitch:  Hey, maybe it's Australian for "good wine"...
  3. Mad Housewife:  "what's domestic bliss without a little wine."  They say they target women.
  4. Cat's Pee On A Gooseberry Bush:  This New Zealand vineyard takes literal description too far IMHO.
  5. Big Ass <Chard, Cab, Zin>:  The Bigg Ass family from California goes to show that we Americans may well be headed down the tube...



 
Share this page - del.icio.us del.icio.us | digg digg | reddit reddit | stumbleupon stumbleupon | google&nbsp;bookmarks google bookmarks
Privacy Statement  |  Terms of Use
Copyright 2008 - 2009 by Cierant Corporation