PRESS RELEASES

Date: May 19, 2017

CIOReview Names Cierant One of the 20 Most Promising CPG Tech Solution Providers of 2017


DANBURY, Conn.—May 19, 2017— Cierant Corporation, a privately-owned marketing execution company based in Danbury, Conn., was selected as one of the 20 Most Promising CPG Tech solution providers of 2017 by enterprise IT magazine CIOReview.

CIOReview publishes this annual listing to draw attention to the industry pioneers that are delivering unprecedented levels of performance, customer experience and industry impact. The magazine recognized Cierant for removing the barriers of retail marketing execution and enabling CPG brands to maximize their in-store presence at minimal cost and maximum agility.

“Cierant Corporation has been on our radar for quite a long time and we felt this year offered a great opportunity for us to showcase the organization in the CPG Technology special edition. It is a great pleasure to honor Cierant among the 20 companies, as they truly are as outstanding, creative and real as the revolutionary changes they have bought to the Consumer Goods industry,” said Jeevan George, Managing Editor of CIOReview.

Featured on the cover of the issue is Chief Technology Officer of Cierant, James R. Cioban, who carries over 30 years of experience in marketing technology development and sales channel activation across CPG, healthcare and publishing industries. Cioban was selected to share his perspective on driving innovation within the CPG marketing space and the impact of the breakthrough technologies he has led the development of.

In the cover story, “Cierant Corporation: Pushing the Envelope of Marketing Execution,” Cioban discusses how Cierant is empowering brands to take back their in-store influence and drive more meaningful shopper engagement via their propriety retail marketing automation solution—Instigo™.

A custom-configurable online platform, Instigo™ transforms the traditional time and resource-intensive processes of shopper marketing program planning and execution into an online workflow. The intuitive workflow automates shopper marketing program planning, budgeting, creative customization and production trafficking—giving field sales everything they need to simultaneously deploy account-specific programs across customers.

Automating shopper marketing execution, however, is just the beginning for Cierant. While continuously evolving the capabilities of Instigo™, their technology visionaries are working to apply data-driven marketing to transform additional components of CPG marketing.

“Our goal is to reshape not only the way sales and marketing teams interact, but how consumers interact with the promotional material they deliver,” said Cioban.

To read the complete CIOReview article, “Cierant Corporation: Pushing the Envelope of Marketing Execution,” please visit:

http://consumer-packaged-goods.cioreview.com/vendor/2017/cierant_corporation

For more information, please contact Marissa Feigen at 203-731-3540 or email mfeigen@apps.cierant.com.


About Cierant Corporation

Cierant Corporation is a woman-owned marketing execution company that accelerates the promotional success of some of the largest consumer goods companies in the world. The company defines, designs and delivers technology solutions that make brands’ retail marketing programs more manageable, measurable and cost-effective. For more information, email inquires@cierant.com or call 203-731-3555

About CIOReview Magazines’ Most Promising Companies

CIOReview magazine annually identifies, selects and ranks the Most Promising CPG Technology Providing Companies to reveal the business practices that have made these companies both highly regarded and successful. For more information about the full list of “20 Most Promising CPG Tech Solution Providers 2017”, please visit: www.cioreview.com

Alongside this study, each year CIOReview carries out additional research to expose what makes these companies so successful in today’s market. The magazine features senior executives and CEO’s of leading organizations, who participate in the Most Promising Companies rankings, to share their view points on a wide range of business priorities, technologies and practices.