From Fragmentation to Innovation
Traditional shopper marketing program management can be a fragmented and labor-intensive process involving a pipeline of vendors, large internal teams dedicated to program project management and repetitive manual tasks. Recognizing the need for consumer goods manufacturers to be able to more efficiently create and deliver in-store marketing collateral to their retail accounts, Cierant created Instigo.
What Is Instigo?
Instigo is an online shopper marketing program management system that streamlines the steps of program execution into a single, automated workflow. The system works by taking a brands’ most frequently used promotional tactics, converting them into customizable templates and integrating them into the online ordering system under the programs for which they are available.
By taking a templated, online approach, field sales members are able to log in in from anywhere at any time to preview, select, customize and activate account-specific tactics on-demand!
Diverse print and digital shopper marketing tactics are converted into a collection of easily accessible online templates. Templates can be auto-customized by the user with retailer and program-specific content and graphics.
Instigo’s Program Execution team processes and fulfills all incoming program requests upon receipt, from generating the art file proofs to confirming managerial approval and trafficking them through production, all while maintaining detailed activity reporting.
Real-time reporting is dynamically displayed in real-time, detailing data such as most active accounts and users by segment, most frequently ordered programs and tactics, and shopper marketing spend by customer.
As a member of the Command Group of Companies, one of the largest and most versatile print organizations, Cierant is able to provide complete pre-media, production and distribution services for end-to-end program fulfillment as a single-source service option.
Elevate sales initiatives and gain control over your program assets with Instigo’s content sharing tools and visual resource library. Sales members can access educational shopper marketing resources, sell-in tools and program assets on-demand from one centralized location.