One Stop to In-Store

From Fragmentation to Innovation

Traditional shopper marketing program management can be a fragmented and labor-intensive process involving a pipeline of vendors, large internal teams dedicated to program project management and repetitive manual tasks. Recognizing the need for consumer goods manufacturers to be able to more efficiently create and deliver in-store marketing collateral to their retail accounts, Cierant created Instigo.

What Is Instigo?

Instigo is an online shopper marketing program management system that streamlines the steps of program execution into a single, automated workflow. The system works by taking a brands’ most frequently used promotional tactics, converting them into customizable templates and integrating them into the online ordering system under the programs for which they are available.

By taking a templated, online approach, field sales members are able to log in in from anywhere at any time to preview, select, customize and activate account-specific tactics on-demand!


Diverse print and digital shopper marketing tactics are converted into a collection of easily accessible online templates. Templates can be auto-customized by the user with retailer and program-specific content and graphics.

Instigo’s Program Execution team processes and fulfills all incoming program requests upon receipt, from generating the art file proofs to confirming managerial approval and trafficking them through production, all while maintaining detailed activity reporting.

Real-time reporting is dynamically displayed in real-time, detailing data such as most active accounts and users by segment, most frequently ordered programs and tactics, and shopper marketing spend by customer.

As a member of the Command Group of Companies, one of the largest and most versatile print organizations, Cierant is able to provide complete pre-media, production and distribution services for end-to-end program fulfillment as a single-source service option.

Elevate sales initiatives and gain control over your program assets with Instigo’s content sharing tools and visual resource library. Sales members can access educational shopper marketing resources, sell-in tools and program assets on-demand from one centralized location.

Instigo shopper marketing templated tactics

Key Benefits

  • Streamlines Processes: Simplify the path to program execution by unifying all facets of program management into one flexible, highly automated workflow that processes and tracks all program order requests.
  • Accelerates Cycle Times: Achieve in-store activation in a fraction of the time through the system’s seamless automated workflows, streamlined data asset sharing and auto-generation of art files.
  • Improves Budget Management: Manage budgets more effectively by viewing real-time project cost estimates that update as you build your order in addition to current shopper marketing budget status and individual spending history.
  • Reduces Costs:Minimize overhead costs and fixed fees by using one trusted vendor for complete program administration, production and distribution so that shopper marketing resources can take on more strategic purposes.
  • Enhances Performance: Pare down programs to top-performers and educate sales on proven program plan strategies by aligning program order activity reports against in-store ROI.

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