Uniquely designed to help shopper marketers capture the savings opportunity of zero-based budgeting (ZBB), zBudget is a cloud-based platform that delivers the dynamic cost transparency, governance and reporting that a world-class, zero-based budget requires.
Crushing the time and resource barriers commonly associated with ZBB, zBudget offers all of the features shopper marketers need to make a seamless shift to smarter budgeting.
Shopper marketing managers are able to effectively set target annual budgets and allocate to retail accounts through access to an archive of historical program activity and costs, detailed at the customer level. Cuts, increases and reallocation of budget funds can be made in real-time, with auto-notifications sent to system users.
Scheduled programs are displayed in an interactive calendar, which can be viewed by a variety of filters, including by brand, retailer and category. Account managers can digitally or physically share the calendar with their customers to support collaborative program planning.
An automated program planning workflow allows plan to be created by entering participating retailers, run times and estimated tactic costs. Tactic cost estimates are based on calculations of user-supplied agency and production PO’s. As the estimate archive grows, users are able to leverage it as a procurement tool.
Target budgets are displayed in visual dynamic charts that compare the amount of budget that has been allocated to the amount that remains. These spend tracking charts deliver real- time intelligence into budget availability and are viewable at the individual brand and customer level.
Variances between inputted program estimates and invoiced actuals are revealed through automated feeds from finance systems. Users are responsible for reconciling identified variances by canceling a planned program, cutting tactics from a plan, or requesting additional funding.
Make the Shift to Smarter Budgeting!
Call 203-731-3555 or complete the form below to demo zBudget and see how simple smarter budgeting can be!