From the growth of-ecommerce to direct-to-consumer models and showrooming behaviors, retailers are struggling to hold rank amidst a mass of new threats. To regain competitive edge, many are working to develop a differentiated store experience that puts shopper connection at the center. Enter: the shopper-centric retailing evolution.
While the battle for shelf space may have once been based on who can offer the best pricing, today, it’s matter of who can offer the most defining shopper marketing programs. In order to meet these evolving demands, CPG shopper marketers must move past standardized tactics and establish customization as a fundamental capability.
Download or Achieving Commercial Growth with Customization white paper to learn how you can:
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