| Prospecting in today’s competitive
markets is not a one-touch process. Many prospects require 7-9 touches
before they are truly ready to be called a lead and passed to a sales
force for action. Cierant Lead Nurturing programs accelerate leads
through your pipeline by profiling prospects based on dominant area
of interest and purchase intent using behavioral marketing to categorize
then target with the most relevant offers.
Offered as a Web-based hosted solution, Cierant’s lead nurturing
program provides comprehensive support, from strategy and planning
to implementation and management. The application helps you better
support a prospect’s needs for information through automated content
selection, and a proprietary lead scoring system helps notify appropriate
sales personnel when prospects demonstrate “ready-to-buy” actions.
Lead Nurturing Benefits You By:
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