| Products
STEPS: Strategic • Targeted
• Electronic •
Print • Solutions
Web-Based Cross-Media Marketing Platform for Enhancing
Sales Channel Performance
STEPS is a hosted, web-based marketing suite that helps you achieve your
two most important goals:
Improving Your Communications To Your Sales Channels
STEPS helps you capture and maintain contact data for your channel partners,
then create trackable electronic communications programs to educate, inform
and motivate these professionals. With STEPS, you get the tools and support
you need to maintain relevant communications to your channel partners —
"the right message at the right time" — and help them sell
more effectively.
Increasing Your Channels’ Sales To Your Customers
STEPS empowers resellers to customize and send your branded print campaigns
directly to their customers. You utilize your channels’ relationships
and knowledge of their local markets while ensuring that your branding and
messaging remain consistent throughout every region. So every market receives
the message saturation needed to keep your products “top of mind.”
STEPS helps you focus your sales teams on key products
and opportunities, while helping your channels communicate your message
to local markets. STEPS’ integrated suite of applications includes:
- Marcom
Center: A versatile Web-to-Print platform
for creating and ordering customized literature, direct mail, ads and
more.
- E-Mail Marketing:
A robust workbench for creating and analyzing dynamic e-marketing campaigns
with optimum deliverability and conversion.
- QuickData
Web Surveys: A full-featured system for building interactive
online surveys.
- Stock Items Catalog: An integrated e-commerce
catalog to support online ordering of non-customized marketing materials
- Forms Generator: A dynamic environment
for rapid assembly of online forms for lead collection, program registration
or account management
- Communications
Intelligence Database (CID): A flexible relationship management
database that aggregates profile data for contacts and users across
all STEPS applications.
All these applications are supported by the industry’s most complete
array of services, ensuring that each STEPS solution is implemented quickly
and achieves significant usage in the field – two critical elements
for program success.
Features That Place You STEPS Ahead Of The Competition
STEPS facilitates ease-of-use without sacrificing depth and performance
by delivering:
- Integrated workflows that leads users through all the decisions needed
to complete
an order, including:
• Customized advertising delivered directly to publications
• Direct mail programs incorporating list selection, print specification
and mailing services
- Clear instructions and usage wizards designed to guide users who
are not technically or graphically skilled
- Simplified procedures that help users create materials in just minutes
- Integrated support for comprehensive cross-media marketing including
advertising, direct mail, e-marketing and interactive surveys
- Tools for creating rich contact profiles and providing comprehensive
real-time reporting and analytics
Services To Get You To The
Finish Line
Beyond applications, STEPS delivers the combined services needed to
get your programs “across the finish line”. The STEPS support
program includes:
- Comprehensive strategic planning to help you understand how to best
deploy STEPS tools in your environment and markets
- Data management solutions to help you leverage all the data you have
available on your channels, prospects and customers
- State-of-the-art digital and conventional printing
- Digital asset management services, inventory management and cost-effective
fulfillment and distribution support
- Fully integrated program launch strategies and online registration
services to help merchandise your marketing programs and ensure utilization.
With STEPS, every sales channel receives the knowledge and facilities
required to develop and send effective marketing campaigns, enabling them
to sell your products to their fullest potential.
Click on the name of the STEPS application to learn more
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