As readers move relentlessly online, Cierant, in conjunction with our affiliates in the Command Group of Companies, is helping publishers to leverage emerging technologies to drive effective, profitable, cross-media content distribution strategies.

In many industry segments, especially:

• Scholarly publishing
• Academic publishing
• Business publishing

the drive to post content online reflects growing demand for universally-accessible, readily-searchable content. However, print remains a valuable platform in many readers’ eyes. Print remains ideally-suited for:

• Serendipitous browsing
• Archival storage
• Controlled, pass-along readership/sharing within research groups, especially for non-subscribing individuals

In addition, print remains a preferred medium for some percentage of readers, and continues to service the needs for public access in some academic areas (e.g. library access).

While the balance of preference is tilting toward online access for many academic and scholarly publications, as well as with many consumer and business publications, print remains a required production format for most titles.

Balancing the costs for dual presentation of content (online and print) is a challenge for many publishers, especially as print volumes drop on longer titles. Prep costs for traditional offset printing mean high fixed costs per edition, challenging the economic model of many publishers. Digital printing overcomes this barrier buy eliminating costly setup charges, offering a level cost curve from 1 to 100 to 1,000 copies.

Cierant and the Command Group of Companies

Cierant is helping to lead a revolution in the production of books, textbooks, journals/periodicals and other published titles, especially in academic, scholarly and business markets. New production technologies, including digital web presses, are making it more economical than even to print journals or books on-demand, and are paving the way to more predicable costs and more manageable business/revenue models.

Our Publishers Solutions introduce digital print-on-demand and automated warehouse replenishment programs to help clients compete and succeed in this new world.

• Readily test market a book prior to printing larger quantities.
• Extend the life of a title by allowing controlled/on-demand production of backlist or out-of-print titles.
• Reduces warehousing space and lowers inventory costs.
• Now you have the ability to order short run titles, even for case bound books.
• Readily respond to the need for special order requests or the production of special titles, anthologies, etc. with unknown demand.
• Reduce the risk of obsolescence for time sensitive titles.
• Save on bulk shipping and transportation costs.
• Accelerate cash flow by manufacturing in 48 hours.
• Simplify reprint ordering through convenient electronic content management services.
• Offer personal/regional personalization on titles through variable data printing (VDP) for individual customers or specific book markets.

Print-On-Demand Publication Versatility

Our facilities readily adapt to production of all major form factors in the publishing market including: