If you’re not thinking about integrating digital this open enrollment period, you should be, because your competitors most likely are. According to the 2014 Global Consumer Insurance Study by Ernst & Young, 80% of consumers are willing to conduct insurance tasks and transactions using digital channels.
CommONE: Connect is a digital consumer engagement platform specially designed for the health insurance industry in order to help healthcare insurance providers seamlessly integrate new channels and forms of interactivity across the customer relationship life cycle. One of those life cycle phases that we are revolutionizing with digital is enrollment. We offer personalized online enrollment and re-enrollment solutions that address evolving consumer preferences, distinguish plans as forward-thinking and build trust from phase one.
Members are provided with their personalized URL via a link sent by email or included in a personalized direct mail reminder postcard as part of a comprehensive cross-media program. Personalized landing pages include pre-filled, secure application forms that populate members’ complete plan and contact information so that re-enrollment is as simple as review, update, submit!
By making enrollment a highly interactive and automated experience, insurers can:
CommONE technology and services are delivered by Cierant Corporation, a recognized leader in cross-media content delivery, process optimization and ISO 27001 certified secure data management within the health insurance industry.