Cierant - our blogs

Create Value.

In client meetings recently, I have been integrating a list of marketing tenets I believe marketers must pay greater attention to. One of these is 'Create Value' and I use the illustration below as my visual. Is that luggage or...

Free Information for the Asking

In the world of proliferating marketing applications, there are still some applications that are free that most marketers do not use well. These include Alexa and Quantcast. Web pros certainly know about both, but I am continually surprised how many...

The Broadcast Value of Customers.

My business e-mail Inbox is embarrassing. I have 13074 unread messages. My two personal e-mail accounts are a little better. Hotmail has only about 400 unread messages at present. GMail has only about 120. I use IM at work, Skype...

The Non-Linear Evolution of Print

This past Sunday, a 21-year old senior at NYU made me rethink the world of communication. His name is Cody Brown, the founder of NYU Local and kommons. He did this in an article on TechCrunch that peripherally talked about...

Friends and Followers in STM Markets

Reading Edward Boches very thoughtful post title 'Social Media and Brand Consistency', I began to think how disconnected his concepts were from the day-to-day behaviors of many marketers in scientific, technical and medical markets. In some cases, the "change comes...

What Gets E-Mail Opened

Brand. Brand. Brand. This afternoon, I got an e-mail from sender 'isales'. Normally, that is a fast "spam" click for me, but something in the corner of my eye caught the fact it said Verisign in the Subject Line. If...