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Competing with Supplemental Service Innovation

December 3, 2018 Marissa Feigen Consumer Engagement, Health Insurance

While Medicare Advantage (MA) plans have long offered extra benefits, including dental, vision and hearing coverage, CMS released new guidance in April of this year that dramatically expanded the scope […]

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Truth vs. Reality: Millennial Moms Exposed

October 30, 2018 Marissa Feigen Consumer Engagement, Shopper Marketing

From cyber bullying to school shootings, the issues that today’s mom must tackle are more complex than ever before. At the 2018 Path to Purchase Expo, Katherine Wintsch, CEO & Founder […]

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Collaborating to Deliver Shopper Success: A Smithfield Story

October 30, 2018 Marissa Feigen Process Management, Shopper Marketing

Collaboration is becoming critical to shopper marketing success and CPG revenue growth. Smithfield Foods evidenced this at the 2018 Path to Purchase Expo in a presentation they gave with agency […]

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Laying the Foundation for Shopper Marketing Success

August 1, 2018 Marissa Feigen Process Management, Shopper Marketing

Though shopper marketing only recently entered the marketing mainstream, most CPGs recognize that it’s an important move away from short-term trade marketing to a more strategic marketing approach designed around […]

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Leveraging the Expansion of Supplemental Benefits

July 26, 2018 Marissa Feigen Consumer Engagement, Health Insurance

The 2019 Final Call Letter brought significant new changes to Medicare Advantage (MA) benefits in 2019, including the elimination of the meaningful difference requirements and benefit uniformity flexibility, as well […]

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Composing a Compliant 2019 ANOC/EOC

July 26, 2018 Marissa Feigen Compliance & Reporting, Health Insurance

The Model Documents released by CMS each year offer instructional guidance and standardized document templates for the member materials that must be distributed each fall by Medicare Advantage, Medicare Advantage Prescription Drug, […]

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Resetting Shopper Marketing for Innovation

June 28, 2018 Marissa Feigen Process Management, Shopper Marketing

“Ready – set – repeat!”…that seems to be the mantra of many shopper marketing teams as they methodically award funding to retail accounts with grandfathered budgets and “anniversaried” programs. While running […]

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Four Ways Nestlé is Dominating at Personalization

May 31, 2018 Marissa Feigen Data-Driven Marketing, Shopper Marketing

Thanks to personalization tech giants like Amazon, Netflix and Facebook, consumers are used to being served up content and suggestions that align seamlessly with browsing histories, “likes” and other content […]

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Payers Tackle Social Determinants of Health Head-On

May 30, 2018 Marissa Feigen Consumer Engagement, Health Insurance

A recent survey from Change Healthcare found that 80% of payers are currently incorporating interventions around the social determinants of health into their population health management initiatives. In fact, in […]

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Building the Agency Model of the Future

April 26, 2018 Marissa Feigen No comments yet Process Management, Shopper Marketing

Media agencies are being forced to restructure their operating models as consumer goods companies launch enterprise-wide cost management and zero-based budgeting programs that demand transparency into planning, spending and performance. […]

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