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Wednesday, March 10, 2010
What's New
The latest news and information on Cierant.com and about the company.
Cierant Web Updates - Wednesday, March 10, 2010

As part of a revamped program to unlock internal information assets, we have embarked on a major enhancement to this Website. The changes will be rolled out over the period from March 10, 2010 to March 17, 2010. The new site will include a greater number of case studies and application examples, as well as more resource links and educational content in our core markets. We ask all visitors to bear with us through the updates...and of course, to provide fedback on how we are doing in delivering value!

 


www.freshsqueezedmarketing.com
 

Thought Channel.
What's on our minds...posts from Cierant FreshSqueezedMarketing blog.
In doing some research for a project last week, I came upon the IBM website and its My IBM Links tab off the Home page. The functionality helps users bookmark content on the site, connect to communities of interest in...
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Joe Wikert is General Manager and Publisher at O'Reilly Media whose legendary "animal books" have been supporting software/tech developers for years. Being embedded in the tech world, you expect a certain degree of forward-thinking in his perspectives on and use...
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This past weekend I did a post titled "Creating Relationship" in which is criticized Lands End for the volume of e-mail. On Monday, I received the following Comment to the post: "We have read your blog and wanted to let...
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Over the last few days I have been bogged down working on some tedious projects doing simple marketing tasks and using no new techniques or technologies -- work we call "foundational". Twice, I was taken aback at how unsophisticated the...
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Customer service has been on my mind lately. In recent months, we have noticed a growing tendency for customers to put more burden on us as services providers...in some questions pushing the boundaries of our contracts. So we have been...
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5 Things Daily
Posts from Cierant 5 Things Blog.
We've talked to some big companies that fail on one or more of the following marketing basics. How do you do?
  1. A segmented, searchable prospect database.
  2. A loyalty/CRM plan for customers.
  3. A basic e-mail marketing strategy for customers, including opt-in and welcome plan.
  4. An SEO/SEM plan
  5. A lead nurturing plan, especially in B2B.



 
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